Keep it long, treasure it long.

When you hear the words "washoku tableware" (Japanese-style tableware) or "wa-zara" (Japanese-style plates), you probably picture dishware with a certain warmth to it. Because of the clay used, the firing method, the hand-painted designs, and other qualities unique to handmade pieces, each wa-zara has its own individual character—meeting the right one truly feels like a once-in-a-lifetime encounter. For those who can't easily travel far to shop in person, finding a plate you truly love can feel like an impossible task. So how can you find a plate you'll fall for, all from the comfort of your own home? And what kind of individual variations should you expect? This feature is here to answer just those questions.

Many of us enjoy plating food on simple dishes, much like adding paint to a pure white canvas. The tableware we're focusing on this time, called "kohiki," is also a type of white ware. Through an extra step known as shirogesho (white slip), these pieces achieve a whiteness that isn't quite pure white—we invite you to explore this rich and nuanced world of ceramics.

This time, we're featuring the "Waffle Short Sleeve" series, made exclusively for ZUTTO. These short-sleeve tops are crafted from 100% cotton waffle fabric, making them perfect for the sweaty season ahead. We'll be sharing all about the comfort and appeal created by its bumpy, textured feel against the skin.

いま手元にある傘は使い始めて何年目になりますか？傘の寿命は意外と早いもの。新しい傘への買い替えの参考として、ZUTTOのスタッフ6人の声をもとに、折りたたみ傘から長傘までの選び方の基準と傘を長く使うための秘訣を探ります。

Japan is a rainy country, receiving about twice the world average rainfall. Unlike the sudden squalls of warmer regions, Japan's rain often falls as a steady drizzle throughout the day, as during the tsuyu (rainy season) or the autumn rains. On top of that, many people also have occasions to wear suits for business, which makes choosing shoes during the rainy months something of a headache. This feature takes a close look at how to choose shoes for wet weather, and uncovers the secrets behind footwear that stands up to the rain.

These days, being "smart" and minimal is all the rage, with small wallets and small bags enjoying huge popularity. But have you ever set out traveling light, only to run into trouble when your belongings increased along the way? Wanting to travel as light as possible while still being prepared for the unexpected—this time, we're introducing an original sub bag that answers just that wish, born from a collaboration with vasco.

"What if we made gauze wear for adults that's gentle enough for even a baby to wear?" That thought became the starting point for ao, a gauze wear factory brand born from a sewing factory in Itoigawa, Niigata Prefecture. Through countless discussions and prototypes between ao, the gauze experts, and us at ZUTTO, we've created gauze wear we're truly confident in—comfortable to wear all year round.

Bamboo is a material that has long been treasured in our everyday lives. Focusing on its functionality and workability, we'd like to introduce the unique charm that only bamboo can offer.

While glass has a beauty all its own, it also carries a delicate fragility that means it can break easily. To live with glassware over the long term, it's important not to let surface scratches spread further. That calls for care and handling suited to each piece.

アイロンがけは服のシワを伸ばすためのもの、と考えていませんか？実はほかにも熱や蒸気の力によって臭いや虫を取り除く効果もあるのです。冬服を仕舞う衣替えの際には、大切な衣服を重点的にチェックし、アイロンで仕上げてから収納をおすすめします。

We used a soft, comfortable brushed jersey (a toweling-like knit fabric) to create an original top and skirt. With the relaxed feel of loungewear yet a beautifully clean silhouette, they can be worn from early summer through early autumn.

When choosing shoes, "ease of walking" and "comfort" are important points—and that's precisely why high-heeled pumps and sandals often get ruled out. In light of this, "wedge soles" and "chunky heels" are exactly what we'd recommend to those who have always felt unsure about heels. Their comfort will overturn everything you thought you knew about heels.

There's a general tendency to think that items which can be used in two or three different ways are "good products," but is that really true? A tool—something born for a specific purpose—can, by sharpening that single function, become the perfect item that reaches exactly where you need it, filling a very particular niche. This time, we're introducing some of these exceptional niche items. Enjoy exploring them as if turning the pages of an encyclopedia, one by one.

Basket bags are especially popular in spring and summer. Among them, the akebi (akebi vine) baskets made by Miyamoto Kougei, woven from akebi vine, have long been a standout favorite at ZUTTO. You may have always thought they were lovely, but wondered how practical they'd be for everyday use as a bag—perhaps feeling a little hesitant about using one so freely. This time, we're introducing an original inner bag that solves just that concern.

天然の木材は見た目の良さのみならず、吸湿や防臭、防虫といった自然の効果がインテリアやキッチンの中で役立ってくれます。木にまつわる疑問を通して、木製品の良さを再発見します。