Keep it long, treasure it long.

This time, we're featuring ZUTTO's original chino trousers. Since they debuted in early spring, they've been steadily gaining fans. Based on the experience of a ZUTTO staff member who actually got their hands on a pair, we set out to answer the question, "Are chinos a good choice for summer?"

In everyday life, being minimal is considered a virtue, and bags are getting smaller and smaller. If everyone else is downsizing their bags, maybe it's time for you to declutter the contents of yours, too? This time, we're introducing the light and stylish sacoche bag. Beyond its fashion appeal, its functionality—which can ease the little stresses of daily life—is also worth paying attention to.

Towels are something we use every day, but in summer especially, they take on even more roles—hand towels for wiping away sweat, bath towels for drying off after washing away the day's sweat in the shower, and so on. This time, we're focusing on questions about towels that you'll want answers to right now. "What kind of towel fabric has high absorbency?" "What can I do to keep a towel soft for longer?" and other such questions. We hope this gives you some hints for choosing a towel you'll love using.

Shoes made for travel—that's what Chausser's travel shoes are all about. At first glance, they look like ordinary leather shoes, but the specially treated leather has a wonderful characteristic: it resists both water and dirt. That means you no longer have to reluctantly pack a pair of sneakers just to cover both rain and shine. What's more, the soft leather flexes well with each step, and the low-resilience insole absorbs impact, so you can feel at ease even on trips where you'll be walking a lot.

There are many products born from a sense of "inconvenience"—functions designed to solve a particular problem, or materials sought for greater comfort. We've also noticed that this functionality often branches out into other items, creating a chain of comfortable, user-friendly design. Here, we'd like to introduce fashion items from the perspective of how they evolved from a certain idea or function.

Gorgeous bangles that suit bare summer skin beautifully can also add a great accent to a simple outfit. Here we look at two brands: FIRST AMERICAN TRADERS, whose silver bangles let you enjoy watching the aging process unfold, and L'INDOCHINEUR, known for buffalo horn bangles with colorful, distinctive shapes. We've picked up on the points that matter most for everyday wear and compared the two.

The smooth gloss, transparency, and vivid colors are reminiscent of the marbles or toy jewels we treasured as children, or perhaps the water balloons and bouncy balls we longed for at summer festivals. We're now holding a limited-time pre-order event for KISSO rings at ZUTTO. We hope you'll find a favorite of your own.

ZUTTO's original wear proposes "clothes to cherish for years to come," crafted from high-quality fabric with a focus on simple yet flattering details that bring out the best in the person wearing them. Another key theme of our original wear is creating "clothes that suit anyone," regardless of age or taste. This time, we asked two people with different tastes to style the very same piece, each answering the question, "how would I wear this?" It's a newly shot feature on styling one item in different ways.

The hot summer is creeping closer, little by little. But despite the open, carefree mood it brings, the high humidity and mugginess that make it hard to sleep are the harsher side of the rainy season and summer. "Sound sleep" is an essential keyword for getting through this season energetically—and a towel blanket from Imabari, Ehime, one of Japan's leading towel-producing regions, can help make that happen.

This is our Technique Experience Laboratory series, in which ZUTTO staff members try their hand at the making process to show you how each product comes to life and the high level of skill behind it. For our third installment, we experience lampworking at HARIO Lampwork Factory. Behind the gentle, delicate accessories lies careful, meticulous craftsmanship by female artisans.

When you hear the words "washoku tableware" (Japanese-style tableware) or "wa-zara" (Japanese-style plates), you probably picture dishware with a certain warmth to it. Because of the clay used, the firing method, the hand-painted designs, and other qualities unique to handmade pieces, each wa-zara has its own individual character—meeting the right one truly feels like a once-in-a-lifetime encounter. For those who can't easily travel far to shop in person, finding a plate you truly love can feel like an impossible task. So how can you find a plate you'll fall for, all from the comfort of your own home? And what kind of individual variations should you expect? This feature is here to answer just those questions.

This time, we're featuring the "Waffle Short Sleeve" series, made exclusively for ZUTTO. These short-sleeve tops are crafted from 100% cotton waffle fabric, making them perfect for the sweaty season ahead. We'll be sharing all about the comfort and appeal created by its bumpy, textured feel against the skin.

Japan is a rainy country, receiving about twice the world average rainfall. Unlike the sudden squalls of warmer regions, Japan's rain often falls as a steady drizzle throughout the day, as during the tsuyu (rainy season) or the autumn rains. On top of that, many people also have occasions to wear suits for business, which makes choosing shoes during the rainy months something of a headache. This feature takes a close look at how to choose shoes for wet weather, and uncovers the secrets behind footwear that stands up to the rain.

Bamboo is a material that has long been treasured in our everyday lives. Focusing on its functionality and workability, we'd like to introduce the unique charm that only bamboo can offer.

While glass has a beauty all its own, it also carries a delicate fragility that means it can break easily. To live with glassware over the long term, it's important not to let surface scratches spread further. That calls for care and handling suited to each piece.