Keep it long, treasure it long.

This time of year brings more occasions when we want to look put together, but with the changing season, hay fever, and shifts in daily life, it's still hard to choose anything that feels restrictive. A cotton dress that understands just that feeling has arrived.

There are more occasions than you might expect when you feel like heading out in a slightly more polished outfit. At times like these, having a shirt you can reach for without hesitation in front of your closet makes things a little easier. A shirt that looks put-together, that doesn't feel forced, and that you find yourself reaching for again and again—aiming to create just such a piece, we made our own original shirt.

This flared skirt, made from 6-oz denim, retains the character of denim while offering a light, easy feel that never weighs you down. Pair it with tights and boots on cold days, or a cut-and-sew top and sneakers once the weather warms up. Adapting to the changing seasons, it's a piece that will stay with you from early spring right through to the beginning of autumn.

The bamboo pin brush we're featuring this time is a product crafted by a brush specialty maker that puts "health" first. It was created by San Air Co., Ltd., a manufacturer specializing in massage brushes and health brushes with a track record of over half a century since its founding in 1966, who poured their dedication into achieving both comfortable use and quality. Their high level of quality has resulted in a comfortable feel so good that even aromatherapy makers have adopted it. Their commitment to natural bamboo material is not only sustainable and environmentally friendly, but also has the benefit of resisting static electricity, making it gentle on the scalp. Based on the concept of "using good things for a long time," this brush is supported by many people as one they can cherish for years as part of their daily routine.

Made by Kasamori, a long-established embroidery workshop in Kiryu City, Gunma Prefecture, this original tote bag features delicate, beautiful embroidery. Without disrupting the rhythm of everyday life, it quietly reveals its careful craftsmanship in unexpected moments.

Warming-food cooking tends to feel like a special occasion rather than an everyday habit once you actually try to start it. You look up a recipe, gather the ingredients, get out a cutting board... You might manage it with enthusiasm at first, but on busy days all that care starts to feel like a burden, and before long it stops being something you do every day. That's why what we'd like to suggest this time comes before the recipe itself: setting up your kitchen environment.

「Amami Oshima's silk cosmetics look interesting, but are they really any good?」For those of you who feel this way, we'd like to share feedback from people who have actually used SILK by ADAN.

Around the turning of the seasons, I find that what you throw on can make a real difference to how comfortable the whole day feels. Something lighter than a heavy coat, but a bit more substantial than a single shirt—that's what you want. Having one easy-to-reach layer that still looks put-together takes away a lot of the hesitation when you're heading out the door.

年始は、予定の調整や挨拶、仕事の立ち上がりで、気づかないうちに疲れがちです。そこで今回は、頑張って続けるケアではなく、ふだんの動作の中に、気持ちを切り替える合図をひとつ置く提案です。

When we asked ourselves, "What kind of day makes you want to wear a skirt?", we realized that it's a day when you want to enjoy dressing up, but at the same time, a day when you want comfort. That's precisely why ZUTTO wanted to create a skirt that gives you a thrill the moment you put it on, and that doesn't force you to endure anything until you get back home.

今年も、気づけば何度も手に取っていたものがありました。派手ではないけれど、使うたびに「やっぱりいいな」と思えるもの。また、これから使ってみたいと思っているもの。ＺＵＴＴＯスタッフに、この一年で身近だったアイテムと、次に迎えたいアイテムを聞いてみました。

Here we'd like to introduce a Kutani-yaki (Kutani porcelain) maneki-neko (beckoning cat) small enough to fit in the palm of your hand. It's a piece that was already a popular item at Choemon Kiln, but this time we asked them to create it with a special ZUTTO-exclusive design. To mark this special order, our staff visited the workshop and asked about the background behind how this maneki-neko came to be.

We've created a versatile go-to pair of pants that looks polished without being restrictive—perfect for both on and off duty. With an adjuster at the waist, they're a great option for anyone who's struggled to find pants that fit well around the waist and hips. These tapered pants pair just as easily with a neat, put-together look as they do with casual tops.

ZUTTO's treasure-hunting pottery market always features popular ear plates (annual commemorative plates) and mamezara (small dishes), and this year sees the arrival of new works from the collaboration between illustrator Toshiyuki Fukuda and Hasami-yaki (Hasami ware). We'll bring you a detailed look at the background behind these pieces, the techniques involved, and the voices of the makers themselves.

At ZUTTO, we have created many inner items designed to be worn directly against the skin. Among these, the tops series made with SUPER100's wool has been popular since its release, with customers saying, "It's wool, but it doesn't feel scratchy at all." Believing this fabric could offer the same comfort even in leggings, which sit closer to the skin, we've added leggings to the lineup this year as a new addition.