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ZUTTO Journal

Brand Stories

Now available in a light, breathable cotton-linen fabric. These original wrap pants were designed to achieve both comfort and a polished look—"easy to wear, yet elegant."
Cotton-linen wrap pants pursuing the ideal of "comfortable, yet a beautiful silhouette." Relaxed and easy to wear, these pants are perfect for outings and travel on hot days.
2025.06.26 / Brand Stories
"BEORMA": A Group of Craftsmen Carrying On the Skills and DNA of WHITEHOUSE COX, the Distinguished British Brand
Things that continue to be loved for a long time always have a reason. Perhaps it's because there is technique passed down across generations, transcending eras, along with an unwavering belief in values that never change. Bridle leather products, carried on continuously in England, are exactly one such example. Preserving that tradition and technique while capturing attention with designs that fit seamlessly into modern life is the leather brand "BEORMA."
2025.06.21 / Brand Stories
**【ZUTTO New Arrival】A One-Piece to Cherish and Wear-In This Summer: Yarn-Dyed Cotton Linen Back-Gather Dress**
Whether you're just popping out to the local supermarket or convenience store, traveling with friends who love to walk, or dressing up for a home party, having a piece like this on hand will let you feel like yourself wherever you go. We're excited to introduce a piece we hope you'll welcome into your wardrobe.
2025.06.18 / Brand Stories
【ZUTTO】Lightly draped for a more elegant look. A vintage rib cardigan made of 100% cotton.
As the seasons change, there are moments when you might think, "It would be nice to have something to throw on." Whether it's the air conditioning being too strong on the train or the evening breeze being unexpectedly cool. We have created a cardigan that gently accompanies you through these little everyday "troubles."
2025.06.10 / Brand Stories
Natural materials with a gentle texture, in an original 2-way hat with outdoor-hat-style details.
Introducing the ZUTTO original 2-way hat, a summer hat that strikes the perfect balance among all the qualities you'd want when choosing one. This year, we've prepared three colors chosen together with our customers.
2025.05.28 / Brand Stories
A masterful cut that creates a beautiful drape. A special high neck designed for adults.
At first glance, ZUTTO's high-neck pullover looks like a simple T-shirt. In fact, it features intricate, carefully calculated cutting. It's a one-of-a-kind design that shifts and moves in response to the wearer's body. In this article, we'll take a closer look at the thought and care that went into it.
2025.05.09 / Brand Stories
【ZUTTO】Patterned pants, yet chic. Easy pants with a botanical print for enjoying relaxed, summery style.
For those who feel that flashy patterns tend to make the pants stand out too much, we've made an easy-to-wear pair of easy pants in a chic patterned design. The large-scale botanical print, delicately rendered, is as easy to pair with other pieces as a solid color, yet still has a touch of personality—making these pants just right for that balance.
2025.04.29 / Brand Stories
**[With Kitchen Cloth]** A ZUTTO original apron that solves the little inconveniences you encounter during housework.
Original aprons designed to ease the little everyday stresses of being in the kitchen. Practicality comes first, with careful thought given to the placement of the shoulder straps and pockets. A kitchen cloth is included as a set.
2025.04.24 / Brand Stories
Layer on some linen to add a little change to your everyday outfits — a sleeveless dress that sways softly as you move.
It's gotten noticeably warmer, and there are more and more days when you don't need an outer layer during the daytime. As April moves into the middle of the month, spring is truly in full swing, and what catches our eye now is a light, airy dress. The newly arrived Belgian linen layered sleeveless dress is a highly versatile piece whose look can be changed depending on what you layer underneath or pair with it on the bottom.
2025.04.15 / Brand Stories
**Swaying Gently in the Spring Breeze: A Pullover Combining Cotton Tenjiku (Jersey Knit) and Typewriter Cloth**
ZUTTO's cotton jersey × typewriter cloth docking pullover adds a light, breezy touch to your spring and summer wardrobe. The smooth, cool feel of the jersey fabric is paired beautifully with the soft, gently textured shirt cloth, coming together in a single garment that's comfortable to wear all day.
2025.04.09 / Brand Stories
ZUTTO's crew-neck dolman T-shirt: not too casual, and exactly what makes you want to reach for it
When you think of a T-shirt, you probably picture something casual, worn with relaxed bottoms. But the "40/2 Combed Jersey Crew Neck Dolman T-Shirt," which looks simple at first glance yet is carefully considered in both shape and fabric, is a piece that can be styled either casually or smartly. Here we'll introduce its appeal, along with styling tips that make the most of the dolman sleeve's distinctive silhouette.
2025.03.25 / Brand Stories
ZUTTO's original pullover — simple, yet subtly distinctive, with a mellow color palette that catches the eye.
ZUTTO's original cotton-lined pullover with contrast-color merrow-stitch detailing. This simple design gets a subtle lift from the color-contrasted merrow stitching, making it perfect for everyday wear. It's an item that combines relaxed comfort with style—one you'll want to wear for years to come.
2025.03.17 / Brand Stories
【Can't Wait for Spring】Our new skirt and shirt dress, made from light, thin denim, are finally here.
We're pleased to introduce two new arrivals: a skirt and a shirt dress, both made from lightweight 8-ounce denim. Enjoy dressing for spring while freely coordinating these pieces to suit the day's temperature and your mood.
2025.02.10 / Brand Stories
A one-of-a-kind piece of tableware, the Blanc Pa series from Odate Kogeisha. We take a close look at everything from the story behind its creation to reviews from those who use it every day.
Our staff experience the comfort of these products every day, and we even spoke with Odate Kogeisha about the behind-the-scenes story of how they were made. This time, we'll share the appeal of the Blanc Pa series in depth, along with reviews from staff who use them regularly.
2025.02.01 / Brand Stories
The unsung hero of great style. Make your dress outfits more comfortable with a slip that has a built-in cup.
We created a ZUTTO original padded slip so that any dress can be worn comfortably and beautifully. Let us introduce this unsung hero, made to bring more freedom and enjoyment to your everyday styling.
2025.01.29 / Brand Stories

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