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ZUTTO Journal

Brand Stories

Turning body heat into an ally: "just right" warmth-care wear. The ideal indoor time made possible by NEUTRALWORKS.
For those looking for the ideal roomwear—something loose and relaxing to wear, yet easy to adjust for temperature—allow us to introduce "NEUTRALWORKS." (Neutralworks), created by Goldwin, a long-established sports apparel maker.
2025.01.23 / Brand Stories
【ZUTTO】Stay warm through winter with cotton leggings that comfort a heart waiting for spring.
In the depths of freezing cold, we find ourselves longing for spring more than ever. These leggings are here to gently protect your belly and legs from the chill, while quietly keeping you company. This is a piece that not only keeps you warm, but also satisfies your anticipation for spring style. In pursuit of a comfort you can wear year-round, both at home and out and about, we began by seeking out truly exceptional materials—and what we arrived at was the rare and highly prized Peruvian Pima cotton. Let us introduce you to the appeal of these cotton leggings.
2025.01.21 / Brand Stories
【Tsuruya Shoten】A new custom-order side table that works as both a table and a storage shelf. Also featuring ZUTTO-exclusive stools and slim racks.
Rattan baskets and rattan chairs have a way of stirring up a certain nostalgia. Tsuruya Shoten, based in Yamagata Prefecture, has continued making things that draw out the best of this material's natural qualities—its lightness and ease of bending. For 2025, a new "side table" that doubles as a storage shelf has joined the lineup. Like the slim rack from our previous custom order, this is a special item we developed from scratch in consultation with Tsuruya Shoten.
2025.01.15 / Brand Stories
【Brand Story】Dono's leather goods, which grow richer in character the more you use them. Fine Italian leather meets careful Japanese craftsmanship.
New arrivals from Dono, a workshop based in Fukuoka Prefecture, include a specially ordered pochette bag with studs and new colors of their signature mini wallet. Each piece uses a different leather, resulting in a lineup of small goods that let you enjoy the varied character of the leather. Be sure to check out the brand interview as well.
2024.12.27 / Brand Stories
【ZUTTO Exclusive】Made carefully using the same process as eyeglass-making. KISSO's accessories, crafted with time and care.
This time, we visited KISSO in Sabae City, Fukui Prefecture, and searched through their many materials to find lovely patterns that we thought ZUTTO customers would love, commissioning a special order based on them. In our journal, we talk about the painstaking manufacturing process behind these products, as well as speaking with KISSO's Mr. Kuida, who helped us select the patterns.
2024.12.21 / Brand Stories
【ZUTTO Original】The best of both worlds: natural and synthetic fibers combined. A long-sleeve T-shirt made from two types of material.
A long-sleeve inner T-shirt made from two types of material. This is a piece we're truly confident in, and we especially want to recommend it to those who have simply gone with whatever inner wear seemed "necessary" up until now, or to those who have sacrificed comfort for the sake of warmth.
2024.12.20 / Brand Stories
# Bringing Japanese craftsmanship and traditional patterns into everyday life, and continuing to pass them on: how Honpindo's kozabu cushion "Yanagi ni Tori" comes to life
This is the story of how the "Honnui Kozabu Cushion," a special ZUTTO order created after repeated trial versions to make a "zabuton that suits Western-style living," came to be. We were shown around the production process behind the new pattern, "Yanagi ni Tori" (Willow and Bird), from start to finish.
2024.12.17 / Brand Stories
Simple and beautiful. A cotton flight satin tuck flare skirt you'll want to wear for years to come.
A ZUTTO original tack flare skirt in cotton flight satin, featuring bold tucks at the front and gentle gathers that softly wrap around the back. It's a piece that pairs just as well with a winter sweater as it does with a spring blouse or a summer T-shirt, making it a companion for everyday wear throughout the four seasons.
2024.11.25 / Brand Stories
An Italian Treasure: The Craft Beauty of Candoria, Woven from Tradition and Innovation
Baskets born from the aesthetic sensibility cultivated throughout Italy's long history since the Renaissance of the 14th century, and from the skills passed down through generations of artisans. Setting them apart from baskets made in other countries, they are valued not merely as everyday tools or fashion items, but as treasures worthy of being handed down from generation to generation.
2024.11.12 / Brand Stories
From easygoing to polished. Enjoy the kind of styling only autumn and winter—with a wool coat—can bring.
This year, ZUTTO created a wool coat. It's a classic outerwear piece for enjoying winter-appropriate style, but some people may shy away from wool coats due to the image of them being restrictive, heavy, or hard to move in. What ZUTTO valued most in making this wool coat was that it could be worn without having to put up with discomfort. We aimed to create a coat that looks properly like a wool coat should, but without the stress of being a bit heavy or a bit hard to move in.
2024.11.06 / Brand Stories
Warm wool × cotton for cozy winter days. A relaxed, adult high-neck dress you'll love to wear.
For many people, this coming season's fashion—clothes with more volume that look adorable, help hide your figure, and allow for layering—brings a special kind of excitement, since it lets you express your personal style more freely than any other season. Some ZUTTO staff members even find themselves looking forward to autumn and winter simply because they get to wear their favorite boots and leather shoes again. Now, we're delighted to introduce a dress that's sure to make those autumn and winter outfits even more enjoyable.
2024.10.29 / Brand Stories
Soft and fluffy—a half-zip pullover in brushed-back jersey that you'll want to wear every day.
With the arrival of the chillier season through winter, the soft, stress-free comfort of brushed-back fabric is something you'll want to bring into your everyday style. This ZUTTO original pullover was made in pursuit of exactly that kind of comfort.
2024.10.11 / Brand Stories
PAOLO MARIANI, the pioneer of light, soft stoles.
This time, we're taking a deep dive into the appeal of PAOLO MARIANI stoles—the kind of comfort that feels like wrapping yourself in air itself, addictive once you've tried it. With a softness that seems to melt as soon as you drape it around your neck, and quality on par with luxury brands offered at an approachable price, this is a real hidden gem known only to those in the know. Let us introduce you in detail to this stole made from a blend of 90% modal and 10% cashmere, perfect for wearing across a long stretch of the seasons.
2024.10.11 / Brand Stories
# Why BRAUN, "Old Yet New," Is Getting Attention Now: Innovation and Design Loved Across Generations
Through the power of excellent design, life can be made better. From 1921 to the present day, BRAUN has held to this unwavering belief in its approach to making things, producing more than 500 celebrated designs ranging from audio equipment to furniture. Its minimal forms are said to embody the fundamentals of good design, and continue to inspire designers around the world even today.
2024.10.09 / Brand Stories
"Clothes You Grow Into" — Yarmo, the British Brand Behind 125 Years of Comfortable, Durable Clothing
England's hidden workwear institution, "Yarmo," is celebrating a major milestone of 125 years. Since its founding in 1898, this brand has walked alongside working people, and now, in this landmark year, it has released a commemorative T-shirt. While it looks like just a stylish tee, it's actually a piece designed around the brand's very philosophy.
2024.10.02 / Brand Stories

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