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Brand Stories
Statement-making easy pants that work just as well on their own or layered. Cotton Viyella Botanical Easy Pants
The ZUTTO original Cotton Vichy Botanical Easy Pants we're introducing this time are a wonderful item that's easy to incorporate even for adults who tend to wear simple clothing, yet still adds a touch of elegance. Simply swapping your everyday simple pants for these makes it easier to balance your outfit, giving you a look that's visually vibrant while still feeling comfortable to wear.
The Craftsmanship Only Handwork Can Achieve (Leavers Lace Edition)
There's a reason behind every item ZUTTO chooses to carry. We'd like to share the background of our approach—one that values not just uniformity, but also the individuality and handmade character found in things like pottery—so you can get a sense of it before you buy.
Rethinking sleep quality starting from the material itself. Original French linen pajamas that bring order to the end of the day.
Linen pajamas turn out to be surprisingly comfortable not only in the height of summer but also on winter nights, when the warmth of the bedding might otherwise make you feel sticky—we found that they let us sleep soundly right through to morning without any stuffiness. Realizing that this fabric could support comfortable sleep all year round, we created an original pajama design, simple enough for a wide range of people to wear and love.
Gathered at the hem for a clean, polished look. Cotton pullover
Whether you're heading out on a day off or spending a relaxing day at home, it's always handy to have a top that looks effortlessly put-together with minimal styling. ZUTTO's original "Gizandi Cotton Tenjiku Hem-Gathered Long-Sleeve Pullover" stands out for its elegant, subtly glossy tenjiku fabric and the three-dimensional silhouette created by gathers at the front hem. It's a piece designed with careful attention to balance—gently covering the body's shape while still looking neat and refined.
A dress that looks neat and elegant—without trying too hard. Supima Cotton Ponte Dress with Waist Tie
This time of year brings more occasions when we want to look put together, but with the changing season, hay fever, and shifts in daily life, it's still hard to choose anything that feels restrictive. A cotton dress that understands just that feeling has arrived.
A new standard, chosen by material. Original shirts you can choose from two distinct textures: tenjiku (a plain-knit jersey fabric) and poplin.
There are more occasions than you might expect when you feel like heading out in a slightly more polished outfit. At times like these, having a shirt you can reach for without hesitation in front of your closet makes things a little easier. A shirt that looks put-together, that doesn't feel forced, and that you find yourself reaching for again and again—aiming to create just such a piece, we made our own original shirt.
Waiting for spring with light, breezy denim: a flared skirt in light-wash denim.
This flared skirt, made from 6-oz denim, retains the character of denim while offering a light, easy feel that never weighs you down. Pair it with tights and boots on cold days, or a cut-and-sew top and sneakers once the weather warms up. Adapting to the changing seasons, it's a piece that will stay with you from early spring right through to the beginning of autumn.
Delicate embroidery from Kasamori, a long-established embroidery workshop. A daily tote that adds a touch of elegance to your everyday style.
Made by Kasamori, a long-established embroidery workshop in Kiryu City, Gunma Prefecture, this original tote bag features delicate, beautiful embroidery. Without disrupting the rhythm of everyday life, it quietly reveals its careful craftsmanship in unexpected moments.
The best of both worlds: the casual ease of a shirt and the reassuring presence of a jacket. A story about light, breezy denim that blends naturally into everyday life.
Around the turning of the seasons, I find that what you throw on can make a real difference to how comfortable the whole day feels. Something lighter than a heavy coat, but a bit more substantial than a single shirt—that's what you want. Having one easy-to-reach layer that still looks put-together takes away a lot of the hesitation when you're heading out the door.
One piece for both "neat" and "easy." A flare skirt with beautifully spreading tucks
When we asked ourselves, "What kind of day makes you want to wear a skirt?", we realized that it's a day when you want to enjoy dressing up, but at the same time, a day when you want comfort. That's precisely why ZUTTO wanted to create a skirt that gives you a thrill the moment you put it on, and that doesn't force you to endure anything until you get back home.
[Special Order] The Vision of Kamide Choemon-gama, Held in Small Hands: How the Two-Sun Choemon Maneki-neko (beckoning cat) Comes to Life
Here we'd like to introduce a Kutani-yaki (Kutani porcelain) maneki-neko (beckoning cat) small enough to fit in the palm of your hand. It's a piece that was already a popular item at Choemon Kiln, but this time we asked them to create it with a special ZUTTO-exclusive design. To mark this special order, our staff visited the workshop and asked about the background behind how this maneki-neko came to be.
Neat enough for the office, yet easy enough to wear on days off—these tapered pants with an adjuster can take you through both work days and time to relax.
We've created a versatile go-to pair of pants that looks polished without being restrictive—perfect for both on and off duty. With an adjuster at the waist, they're a great option for anyone who's struggled to find pants that fit well around the waist and hips. These tapered pants pair just as easily with a neat, put-together look as they do with casual tops.
Tableware with a story to bring to your table: Behind the scenes of Hasami-yaki year plates and mame-zara (small dishes)
ZUTTO's treasure-hunting pottery market always features popular ear plates (annual commemorative plates) and mamezara (small dishes), and this year sees the arrival of new works from the collaboration between illustrator Toshiyuki Fukuda and Hasami-yaki (Hasami ware). We'll bring you a detailed look at the background behind these pieces, the techniques involved, and the voices of the makers themselves.
Even sensitive skin can enjoy the warmth of wool. These leggings are made from soft, stretchy SUPER100's wool jersey fabric.
At ZUTTO, we have created many inner items designed to be worn directly against the skin. Among these, the tops series made with SUPER100's wool has been popular since its release, with customers saying, "It's wool, but it doesn't feel scratchy at all." Believing this fabric could offer the same comfort even in leggings, which sit closer to the skin, we've added leggings to the lineup this year as a new addition.
Stylish and warm—a reversible vest you'll want to wear all winter long.
What we're introducing this time is a rather unusual reversible vest that lets you switch between a smooth outer fabric and a brushed inner surface. The special brushed-fleece finish creates a fluffy, warm texture, bringing comfort to your autumn and winter wardrobe. Different looks on each side, the warmth of the brushed fleece, and the reassurance of 100% cotton—this is a piece we wholeheartedly recommend to anyone looking for that "just right" feeling in winter.
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