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ZUTTO Journal

Brand Stories

TO LABO's natural stone jewelry, made to be worn every day
ZUTTO now presents a special order item from TO LABO, the OCTAGON NECKLACE. By cutting beautiful natural stones into an octagonal shape that's close to a circle, this piece has a distinctive look unlike anything else, while still being finished in a way that makes it easy to wear every day and simple to match with your clothes.
2016.04.05 / Brand Stories
【Preview】KLIPPAN × minä perhonen Spring Collaboration Blanket
This spring once again brings new collaboration pieces from the Scandinavian textile brand KLIPPAN and minä perhonen. This time, the lineup welcomes charming new blankets featuring cats and butterflies. Let us introduce these blankets a little early, ready to usher in a warm spring.
2016.03.26 / Brand Stories
Homespun mufflers that grow more endearing the more you use them
Have you ever heard the word "homespun"? A technique that originated overseas has now been passed down as a traditional Japanese craft, and its skill is trusted so deeply that it has even won the confidence of top fashion brands from around the world.
2016.01.29 / Brand Stories
**Feature: ARATA — What Only Washi (Japanese Paper) Can Do**
ARATA is a Kyoto-based maker that creates goods using washi (Japanese paper) as its material. Its concept is "what washi can do, and what only washi can do." Wanting to learn more about the appeal of washi as a material, and the stories behind the making of these goods, we visited ARATA's atelier in Kyoto.
2015.11.18 / Brand Stories
MAITO, a Dedication to Natural Materials - Interview with Komuro Mahito
A feature introducing the appeal of MAITO, a Made in Japan brand specializing in natural plant-dyed textiles. This time, we visited MAITO's atelier shop, located in Kuramae—an area in eastern Tokyo that has recently become a gathering place for new craft and manufacturing brands.
2015.10.16 / Brand Stories
Introducing KLIPPAN × minä perhonen & Lisa Larson Collaboration Items
The collaboration between KLIPPAN, minä perhonen, and Lisa Larson began with the 2013 AW collection. This season, alongside wool blankets perfect for the cold months, the lineup has expanded to include fashionable, easy-to-use stoles and throws. Let us introduce these special pieces, available only for this season.
2015.08.11 / Brand Stories
The Untold Story of the KLIPPAN Original Stole ②
Three sample versions of our original 2015 stoles have arrived from Sweden. These are custom patterns and colors selected specifically by ZUTTO. The ZUTTO staff have been eagerly counting down the days until we could finally introduce these stoles to all of you. Trying to contain our excitement, let us introduce them to you one by one.
2015.08.06 / Brand Stories
Never Struggle to Choose an Umbrella Again: The Knirps Folding Umbrella Guide
Today's theme is, quite simply, "how to choose a folding umbrella." We're taking a look at Knirps, a German-design folding umbrella brand that has become a long-selling favorite at ZUTTO.
2015.06.11 / Brand Stories
The Untold Story Behind Our Custom-Order KLIPPAN Stole ①
The KLIPPAN wool stole is a customer favorite every year. In this feature, we'll give you a small glimpse behind the scenes of how the 2015 autumn/winter KLIPPAN original stole came to be.
2015.05.29 / Brand Stories
Linen Aging Laboratory (Part 2)
In the first part, we visited fog linen work owner Yumiko Sekine to hear her thoughts on the attachment that grows from using linen for years, seen through the lenses of "choosing things" and "making things." In this second part, we dig deeper into the charm of linen's aging.
2015.05.14 / Brand Stories
Linen Aging Laboratory (Part 1)
Linen that grows more appealing with use. Wanting to learn more about its charm, we visited fog linen work owner Sekine Yumiko. Walk down the gentle slope from Shimokitazawa Station, and a square three-story building comes into view. That's the fog linen work shop.
2015.04.16 / Brand Stories
【Feature】Visiting the Hanamokko Atelier (Part 2)
In the first part, we asked about the characteristics of "iwa-enogu" (mineral pigments), a traditional Japanese painting material used in hanamokko's wristwatches, as well as about the tradition of Japanese painting. Next, we were shown a color sample book of iwa-enogu. We're told that only two or three iwa-enogu manufacturers still exist in Japan today.
2015.03.26 / Brand Stories
【Feature】Visiting the Hanamokko Studio (Part One)
"Hanamokko" watches are handmade one at a time in an atelier in Kanazawa City, Ishikawa Prefecture. This time, we are launching a new series called "Kasane." To mark the occasion, we're publishing a report from our visit to the atelier. We hope you'll enjoy the traditional Japanese aesthetic sensibility and craftsmanship on display there.
2015.03.19 / Brand Stories

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