.webp)
.webp)
.webp)
.webp)
Welcome to ZUTTO
Free shipping for newsletter subscribers (some areas excluded)
- トップページ/
- ZUTTO Journal/
- Brand Stories
ZUTTO Journal
Brand Stories
Linen chosen from a fresh perspective: an original light coat that blends naturally into your everyday style.
The ZUTTO original wear line, which began in 2016, is now in its third year as of 2018. This year's new release, the [Linen Natural Dyed Light Coat], builds on the shape that was so well received last year, while keeping the same theme—"something you'll want to wear forever"—intact. This time, though, we reconsidered the linen fabric itself from a different perspective. Along with the behind-the-scenes story of how this coat came to be, we'd like to share ZUTTO's thoughts on making clothes.
A gentle feel against the skin, created by ultra-fine wool and circular knitting: ZUTTO's original innerwear
In search of an inner layer that feels truly gentle against the skin, we created three types of innerwear using very fine wool yarn. Crafted by knitting artisans in Wakayama Prefecture, these pieces have a smooth, dry touch and excellent stretch, making them the kind of garment you'll want to wear every day. In fact, this thin wool innerwear proves useful not only in winter but during warmer seasons as well.
Wear them in and let them slowly mature over time — chino trousers made with meticulous attention to detail.
Among the many trends that exist side by side in today's fashion world, chino pants remain one of those timeless staples of bottoms that transcend age, gender, era, and genre. This ZUTTO original chino trouser combines unisex fabric and vintage-like details that would make any enthusiast nod in approval, together with a three-dimensional cut that brings out a feminine silhouette. It's here to fulfill that wish of "if only there were bottoms like this."
Challenge for the New Kutani Pottery - Kamide Choemon
A manufacturer of Kutani pottery, Kamide Choemon has been produced pottery for about 140 years. On their products, we can see not only the traditional element of Kutani pottery but also the uniqueness that would be the challenge for creating new Kutani pottery.
WAJIMA KIRIMOTO - Modern Wajma-nuri, Urushi Lacuqerware from Wajima CIty
木と漆のプロフェッショナルである木地屋（きじや）として、代々輪島でものづくりを行ってきた輪島キリモト。様々な技法によって作られた製品は、漆が持つ高級感だけでなく日々使える実用性と、現代の暮らしに合う工夫が詰まっています。
Knitted crystals to wear right now: a cotton pullover and asymmetric combi stole to see you through to spring
If only you could wear the new clothes you've so looked forward to today, in comfort, without having to put up with any discomfort. And if only there were clothes you could wear beautifully all the way from the chilly season into early summer. It was with these thoughts in mind that the ZUTTO original V-neck pullover and asymmetric combination stole were born.
Seamless knits nurtured by Scotland's water. The craftsmanship of Harley of Scotland
Harley of Scotland (ハーレーオブスコットランド) is a long-established knitwear maker founded in 1929 on the east coast of Scotland. Let's take a closer look at the appeal of this factory brand, which continues to make traditional knit sweaters using the high-quality wool yarn of its local industry.
LAPUAN KANKURIT: Wool Shawls Born in Finland, Passed Down from Father to Child
LAPUAN KANKURIT (Lapuan Kankurit) was born in Lapua, a small town of about 15,000 people in northwestern Finland. While the shapes of the items they make have changed over time, the craftsmanship passed down from father to son still shows through strongly in the brand's character today. This time, we'd like to introduce the Pocket Shawl, one of the brand's popular signature items, alongside the story of the brand itself.
Showing off color: what is cellulose acetate? ZUTTO original hair accessories
We created original hair accessories exclusive to ZUTTO using a material called cellulose acetate. Let us introduce the appeal of cellulose acetate, with its distinctive, layered coloring, alongside a look at the actual manufacturing process.
Vintage Elevated to Modern Through the Bucket Bag
We are excited to introduce a collaboration bag born from the fateful meeting of 【Stevenson Overall Co.】, which elevates vintage spirit into modern craftsmanship, and 【SUNSET CRAFTSMAN CO.】, which aims to create products that are cherished and develop character over time, much like vintage clothing.
Creativity and craftsmanship nurtured in Europe. Get to know MARVELETS bags
MARVELETS (Marvelets) bags are made entirely by hand by their founder, who once worked as a fashion designer in Paris, France. Infused with a unique sensibility and skill cultivated over many years, these bags carry a presence that is both timeless and utterly one of a kind.
Italian classic style with a touch of playfulness. Correalegloves (Correale Gloves) gloves we want to make the star of winter
Even in the cold season, you don't have to walk around hunching your shoulders with your hands stuffed in your coat pockets—you can stride through the streets with confidence. For those who feel this way, we recommend preparing a fine pair of leather gloves as part of your winter essentials. Allow us to introduce Correalegloves, made in an Italian workshop.
A gift from Mongolia: FACTORY's dedication, visible in simple knitwear
Clothing is only truly completed once someone puts it on. It isn't just design and color that make up a garment—shape and texture, too, all come together to complete it, though this is something we rarely notice in our everyday lives. The clothes made by FACTORY (Factory) are exceptional pieces, each one crafted with unwavering dedication at every single step of the clothmaking process.
A material loved the world over. The charm of smoothday—once you learn about it, you'll want to touch it.
smoothday is a brand born from the fusion of high-quality fabrics that a long-established manufacturer proudly offers to the world and the design skills cultivated at top fashion houses. When the designer who would later launch this brand first encountered these fabrics, she reportedly thought, "I want to be surrounded by fabric like this for the rest of my life." Let's unravel the appeal of smoothday, a brand that continues to propose new forms of clothing.
Aiming to create a new kind of tableware—hyakushiki's urushi (Japanese lacquer) glass brings a touch of brilliance
hyakushiki (百色) creates new vessels by applying urushi (Japanese lacquer) to glass. The combination of richly hued urushi, traditionally used in Japan, with translucent glass makes for a truly one-of-a-kind kind of tableware. Every detail of the craftsmanship reflects a commitment to making these pieces easier to use in everyday life.
GUIDE »
CONTENTS »
CATEGORIES »
- + Gifts by recipient
- + Gifts by scene
- + Clothing
- + Bags / Backpacks
- + Wallets / Card cases
- + Jewelry
- + Shoes
- + Rainy day outfits
- + Kitchen
- + Home
- + Babies / Kids
- + Japanese products
Earn Miles
Payment & Security
