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ZUTTO Journal

Brand Stories

A watercolor-like stole, dyed vividly and with meticulous care. A visit to the craftsmanship of marumasu
marumasu's stoles are as vivid and fresh as a single watercolor painting, with a flowing texture that captivates the wearer. We spoke at length with them about the appeal of dyeing, a craft that carries on the wisdom of Tokyo yuzen (a traditional Japanese fabric-dyeing technique).
2017.06.18 / Brand Stories
A Gift from Africa: The Story of Beautiful Bead-Embroidered Sandals
Beaded sandals, embroidered one by one with great care by Maasai women. Their beauty is enough to leave you spellbound, and the design—refined for ease of wear—makes them a special treat for this summer.
2017.06.10 / Brand Stories
The Joy of Wearing. The Ultimate Cut-and-Sew, Made from the Thread Up: The Craftsmanship of Filmelange
Fil Melange is a brand that insists on developing its own yarns and fabrics in-house, always keeping the wearer in mind. We asked all about its appeal.
2017.06.04 / Brand Stories
The fruit of techniques passed down since the Middle Ages. Woven bags born in Italy
Florence, Italy—a city where craftsmanship runs deep—is the birthplace of woven bags, a skill nurtured by artisans within Italy's long-standing cultural traditions. Here, we introduce a bag brand that makes full use of the beauty of natural-material weaving.
2017.05.06 / Brand Stories
Fabric Nurtured by Nature: Exploring the Appeal of Banshu-ori (yarn-dyed textiles from the Banshu region)
Banshu-ori, a traditional textile passed down in Hyogo Prefecture. Because Banshu-ori uses yarn that is dyed before weaving, it allows for delicate expressions of color, letting you enjoy its beautiful texture. Here, we introduce the craftsmanship of hatsutoki, a brand that carries on traditional techniques while creating Banshu-ori suited to modern life.
2017.04.28 / Brand Stories
Universal Works: British-Born Workwear Craftsmanship
Denim pants were first imported to Japan around 1960, and it has been nearly half a century since they truly began to gain acceptance among the public. It is common knowledge that denim pants, once a symbol of youth, went through countless transformations to become a standard loved by every generation. In Japan, denim pants have pursued greater functionality with the times and grown ever more popular among the masses—but there is a brand in England that has succeeded in honoring this long history while giving it a modern twist.
2017.04.26 / Brand Stories
Basque Shirts Built for Flexibility and Durability: The Clothes-Making Philosophy of Fields Darboe
Softness, comfort, and durability. Fileuse d'Arvor's clothes-making brings these seemingly contradictory elements together through techniques nurtured by history. Let's unravel the brand's history and the many commitments behind it. Our idea of the "Basque shirt" might just change a little.
2017.04.25 / Brand Stories
The Balance of Touch and Color: Discovering Pashmina & Linen Stoles, a Tradition of India
In the Kashmir region of northern India, weaving with traditional handlooms has been passed down through generations as a thriving local craft. We're pleased to introduce SADHU's stoles, made from materials unique to the Kashmir region and carefully hand-woven one by one by skilled artisans.
2017.04.20 / Brand Stories
From fabric-making to product dyeing—FACTORY's integrated approach to clothing production
Clothing by FACTORY, a company that handles everything in-house—from fabric production and three-dimensional pattern-making to sewing and dyeing. Here, we take a closer look at the appeal of their meticulous approach to making clothes.
2017.04.06 / Brand Stories
**The pinnacle of handwork: an elegant woven bag, Italian made**
The neatly aligned weave, paired with elegant leather and bamboo accents. Handmade in Italy, Candoria Tomaso's basket bags are striking pieces that transform any outfit the moment you pick them up. Let's take a closer look at the crafting process behind these bags, made with the passion of skilled artisans.
2017.04.04 / Brand Stories
Italian-made cut-and-sew tops in a gently enveloping waffle fabric
Waffle-knit fabric that feels wonderful against bare skin. In the warmer months, you naturally want to wrap yourself in materials that are comfortable to wear, whether on or off duty. From the city of Padova in Italy, a cut-and-sew top has arrived that satisfies both in looks and in comfort, ready to help you get through the season ahead.
2017.04.02 / Brand Stories
Kortrijk linen clothing that gradually becomes uniquely yours
Vlas Blomme, meaning "flax flower," creates comfortable, everyday-wear clothing using Courtrai linen grown in Kortrijk, Belgium—a linen long considered difficult to work with for cut-and-sew production. Here we introduce Vlas Blomme's wear, which allows you to put together a complete outfit from tops to bottoms.
2017.03.27 / Brand Stories
Believing in the true beauty of leather. Visiting the craftsmanship behind REN, a leather bag brand
REN is a brand that creates simple leather bags that quietly complement the style of the person carrying them. With a philosophy of not wanting to be noticed—of not asserting its own presence—REN has a rare, almost transparent quality that sets it apart as a truly one-of-a-kind leather brand. Wanting to learn more about the appeal of REN's craftsmanship, we visited the REN Kuramae store in Taito-ku, Tokyo.
2017.03.17 / Brand Stories
One-of-a-kind tableware born from the fusion of traditional craftsmanship and 3D digital technology
ASCEL tableware has a distinctive, wave-like form. Not only its design but also its method of production is unlike anything that has come before: the pottery is created based on patterns designed with a 3D printer. Curious about how such distinctive tableware came into being, we spoke with the people at secca, the studio behind ASCEL.
2017.02.22 / Brand Stories
Denim from Kojima, Okayama Prefecture — in search of denim crafted with an artisan's spirit.
Denim is a material that stays close to us all year round. Did you know that domestically made denim, produced in Kojima, Okayama Prefecture, is steadily gaining worldwide recognition? This time, we'll take a deep dive into denim itself, as well as the dedication and craftsmanship behind Kojima's denim brands.
2017.02.14 / Brand Stories

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