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ZUTTO Journal

Brand Stories

Soft, comfortable to wear thanks to the material. Getting to know yak wool knitwear
When it comes to winter clothing materials, "wool" and "cashmere" are the classic choices, but the hair of an animal called the "yak," which lives at high altitudes such as the Himalayas, offers excellent warmth and softness that rival these well-known materials. Here we introduce yak knit items that can be worn from the depths of winter through early spring.
2017.01.28 / Brand Stories
# The Appeal of JOHN SMEDLEY Fine Gauge Knits, Designed for Comfort and Warmth
A fine-gauge knit made by tightly knitting slender wool yarn offers both comfortable wear and warmth all in one piece. This time, we take a closer look at the fine-gauge knits crafted by JOHN SMEDLEY, the long-established British knitwear maker.
2017.01.14 / Brand Stories
Tartan check, with its traditional charm, and kilt skirts steeped in history
The distinguishing features of the kilt skirt are its pleats, vertical fringe, waist belt, and pin. Although the kilt skirt tends to be thought of as a "women's item," did you know that it originally began as men's traditional dress? Let's unravel the history behind the "kilt," a garment long passed down in Scotland and Ireland.
2016.10.22 / Brand Stories
# The Story Behind Aran Knits: Reading the Meaning Woven into Each Pattern
Have you ever heard of a traditional knitwear called the fisherman's sweater? This time, we're taking a closer look at INIS MEAIN (Inishmaan), a knitwear brand from Ireland—the true home of the fisherman's sweater—born from the rich natural environment of the Atlantic Ocean, exploring its history and the appeal of its traditional knitting techniques.
2016.09.30 / Brand Stories
It's about time you mastered this high-quality shirt, crafted with meticulous attention to detail
A shirt that makes you feel sharp and put-together the moment you put it on. A shirt that's softly feminine, with a gentle warmth that quietly shines through. A versatile shirt that can be styled casually or elegantly, depending on how you choose it and pair it with other pieces. Now that the season for wearing just a single shirt has arrived, why not take this chance to find a truly special, high-quality shirt that's just right for you?
2016.09.27 / Brand Stories
Wrapped in warmth. KLIPPAN 2016AW special-order stole
The KLIPPAN wool stole, now a ZUTTO exclusive that has become an annual tradition, is back again this year. This time, we've prepared four items with rich variety. As a fashion piece, you can start wrapping yourself in it from those chilly autumn days.
2016.09.24 / Brand Stories
Cufflinks and tie pins from Louis FAGLIN, for beautifully finished formalwear
Cufflinks and tie pins. These are popular accessories for men's business formal wear. Through Louis FAGLIN, a maison known as a long-established French house, let's explore the appeal of these "plus alpha" items—something quite different from must-have items like neckties and belts.
2016.08.23 / Brand Stories
The delicacy and fleeting beauty of real flowers—SIWA's washi (Japanese paper) accessories
From SIWA|紙和, a brand that creates everyday goods and storage products using naoron, a special washi (Japanese paper) resistant to tearing, a beautiful new line of washi accessories has been born—quite unlike anything they've made before. This time, we spoke with the brand manager and designer about the development of this accessory series, along with their thoughts and the details they've been particular about.
2016.06.28 / Brand Stories
Bisai's jewelry, beautifully crafted with delicate maki-e (Japanese lacquer art) techniques
Introducing necklaces and earrings from Bisai, a brand that creates elegant jewelry using maki-e, a traditional technique in which patterns are drawn in urushi (Japanese lacquer) on softly glowing white mother-of-pearl shell, then fixed in place with sprinkled gold powder. The delicate designs rendered on such small motifs are a true testament to the artisans' skill.
2016.06.14 / Brand Stories
Visiting the HARIO Lampwork Factory
Glass—transparent and beautiful. We often find ourselves captivated by its beauty. At first glance, it seems like a very fragile material, but after being exposed to fire at 2000 degrees, it becomes soft and supple, and then grows strong again as it cools. Wanting to learn more about the charm of such glass, we visited HARIO Lampwork Factory (HARIOランプワークファクトリー), a workshop that creates glass accessories using a technique called barner work (torch work).
2016.05.19 / Brand Stories
Simplicity-driven bags, now in a special-order colorway: BLUE-GREY, for a lighter, airier impression
Let me introduce a special-order color, BLUE-GREY, created together with STANDARD SUPPLY. STANDARD SUPPLY's bags combine simple design with functionality that's been carefully thought out for everyday ease of use. The result is a bag you'll want to use and love every day. Unlike the standard version, the white numeh leather (raw-edged leather) and zipper tape details make a striking accent.
2016.05.17 / Brand Stories
ZUTTO's clothing—made to be loved for years to come
Starting in spring 2016, ZUTTO will begin selling its own line of wear. What ZUTTO has aimed for is clothing you'll want to keep wearing forever—the kind you arrive at only after trying on countless garments and gaining plenty of experience with clothes along the way. We'll be introducing pieces that fit effortlessly into everyday life, yet still bring a little joy each time you put them on.
2016.04.28 / Brand Stories
Durable yet supple: PRAS canvas sneakers made with the vulcanized construction method
PRAS canvas sneakers are made using the now-rare vulcanization method. This special process bonds the canvas upper and rubber sole together under strong pressure, resulting in a supple feel and durable construction. Their simple, minimal design is also part of their appeal.
2016.04.26 / Brand Stories
Things Truly Loved for a Long Time: The Appeal of Factory Brands
This time, our theme is the appeal of "factory brands." The term refers to brands that manufacturers communicate directly to the public, but when you stop to consider exactly what kind of manufacturing qualifies as a "factory brand," and what characteristics and appeal it has, you find the subject is surprisingly deep.
2016.04.14 / Brand Stories
With their rich, expressive charm, Makita Shoten's parasols make you want to open them up.
Have you heard of Makita Shoten, a long-established Japanese umbrella brand? The jacquard-woven parasols they create in Yamanashi, a region known for its textile production, stand out for their delicate, one-of-a-kind expressions, the refined skill of the artisans behind them, and a distinctly modern sense of design.
2016.04.12 / Brand Stories

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