Keep it long, treasure it long.

Because innerwear touches your bare skin for long hours each day, we wanted our customers to choose something that truly fits their body and feels comfortable to wear. With that thought in mind, we created a gentle, ZUTTO original wool inner garment, shaped by the feedback of customers who have long loved ZUTTO's wool innerwear.

Here's a look at the Waffle Midneck, one of Jackman's long-running bestsellers. Thanks to design details that help it resist losing its shape even after years of wear, along with its basic, versatile design, it's a staple item with many longtime devotees. We spoke with Tagoshi-san of Hitman Union, who kindly agreed to bring back a special revived color especially for this feature, and we'll introduce that alongside some new colors as well.

Layering pullovers and knits is one of the great pleasures of autumn and winter dressing. Woven shirts can end up looking a bit too stiff and formal when layered, so if you'd like a coordination with just the right amount of relaxed ease, a cut-and-sew shirt is what we'd recommend.

Noto-jofu, a textile tradition handed down in the Noto region of Ishikawa Prefecture for some 2,000 years, is a fabric that could be called an emblem of summer. This time, we introduce the craftsmanship of Yamazaki Asa Orimono Kobo, now the only remaining weaving workshop producing it. Known also as the "wings of a cicada" for its airy, translucent texture, this fabric is deeply tied to the natural conditions of Noto—the refreshing summer sea breeze and the region's high humidity. The more you learn about it, the more fascinating it becomes, as though it were woven from the accumulated wisdom of those who came before.

A pattern of colorful circles—light blue, orange, and more—gathering, overlapping, and seeming to roll across the surface. We're delighted to introduce the special "custom-order STONE series," born from combining the concepts of TRICOTE, which often draws its motifs from nature, and ZUTTO, which introduces items that grow more appealing the longer you use them.

As the heat grows more intense, staying cool has become an essential part of what we wear. In search of coolness and comfort, we sometimes end up prioritizing how a garment feels over how it looks. But if we can help it, we don't want to give up either style or comfort. To answer that wish, we've completed a design shirt that boasts both coolness and comfort you'll be proud to wear.

This time, ZUTTO created a kaftan dress with a relaxed silhouette and a pleasantly comfortable feel against the skin. It's a piece we'd recommend to anyone looking for a dress that's light and easy to wear through the summer.

Today ZUTTO has created a wide culotte pants that lets the breeze through, making it wonderfully cool to wear. Despite its relaxed feel, the silhouette is beautiful, giving off an air of quiet elegance.

A quietly enduring long-seller from a Japanese brand, BARBARIAN CHIEFTAIN. True to its Japanese roots, it's designed to fit even those with high insteps and wide feet, packed with the expertise the maker has built up over years of supplying rain boots to people who wear them every single day—boots you can savor and grow attached to over time.

This time, ZUTTO created a 100% cotton long skirt that keeps you unfazed even on rainy days. Being lightweight, it's also great for travel and outdoor activities.

There was a time when Western-style umbrellas were admired almost like works of craft. We take a deep dive into KOUMORIUMBRELLA, an umbrella with a quiet, distinctive presence, created by bringing Japanese artisans together once again and combining each of their skills.

This time, ZUTTO has created an organic cotton dress meant to be worn on those days when you want to take good care of yourself. The refreshing touch of the lightweight fabric offers a wearing experience that gently eases the mind.

When you hear "patterned pants," you probably picture ethnic-style, flashy color combinations and bold patterns—the kind that can easily turn into a very distinctive, statement-making look. That's a common impression, but once you actually try them on, you'll find that pairing them with a plain top creates just the right contrast, making them a piece that expands the range of your outfits. That said, for those who feel a bit hesitant about patterns so bold that the pants end up stealing all the attention, here come easy pants featuring a botanical print in chic colors—easy to wear and easy to style.

Functional yet comfortable to wear every day, with an easy-to-maintain texture—this is truly daily wear. Now, at the start of early summer, is an easy time to choose it, and our new cooling-to-the-touch T-shirts have arrived.

新しく販売開始した綿ベルギーリネン天竺のタンクトップ＆ハイネックノースリーブは、涼しい日は重ねて着て、真夏は一枚で、を実現でき、屋外と室内の温度差に悩む時期に重宝するインナー。夏本番だけでなく、今から暑さの残る秋口までお選びいただけます。