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ZUTTO Journal

Brand Stories

A bag that grows alongside you, aging together over time. This MARVELETS exclusive combines canvas and leather, letting you enjoy the process of aging even more.
MARVELETS's specially commissioned bags feature a distinctive combination of richly textured canvas and cowhide nume leather (leather tanned using tannin extracted from tree bark). They came in two colors made just for us: a refreshing INDIGO and a sleek BLACK. INDIGO, in particular, is a special color exclusive to ZUTTO that isn't part of MARVELETS's regular lineup.
2024.04.27 / Brand Stories
Cool to the touch with heat-blocking properties. This packable summer cardigan is perfect for travel and for staying comfortable in air-conditioned rooms during the summer months.
The packable transformable cardigan from ZUTTO, which was well received when we sold it before, is back. This time, with the sweaty season ahead of us, we've kept the same design but switched to a fabric with a much drier feel. It's made from a material with a cooling touch that feels cool to the skin, resulting in a cardigan you can wear even in the height of summer.
2024.04.24 / Brand Stories
Layer linen for a change from your everyday clothes. A sleeveless dress that sways softly with every movement.
We've received a highly versatile linen dress that lets you change its mood depending on the inner layers or bottoms you pair it with. The linen fabric, dyed slowly and carefully in a small dye pot, feels gentle against the skin, and its natural creasing gives it a rich, appealing texture.
2024.04.11 / Brand Stories
【Part 2】A semi-order skirt you can choose the length of, made to grow on you. This year, it comes in a cotton fabric.
Introducing this year's new arrivals from the semi-order skirt series, which started last year and lets you choose your own length.
2024.04.05 / Brand Stories
The cordless light "SOFT SPOT SOLAR" arrives lighter and in playful new colors
ROSENDAHL's cordless lamp, Soft Spot Solar, now comes in a new addition: the "Soft Spot Solar Circular," featuring a pop, bright color scheme. The frame material has also changed from steel to recycled plastic, making it lighter in weight. It's perfect for outdoor events like camping and barbecues, and its improved usability also makes it well suited as disaster preparedness equipment.
2024.04.01 / Brand Stories
Azuma-daki (a fabric-finishing technique in which natural wrinkles become its expression). A soft, light shirt dress for spring and summer.
This spring, ZUTTO created a soft, light, and airy shirt dress using higashi-daki fabric. Its lightness and softness bring to mind the gentle sway of a breeze. This texture comes from "higashi-daki," a dyeing technique for fabric that has continued since the Edo period.
2024.03.28 / Brand Stories
Handmade Bags from Germany: The Patina of SEIL MARSCHALL. Tough Craftsmanship That Holds the Value of One-of-a-Kind Pieces
A bag you never tire of—one that reassures you it'll be the right choice for tomorrow's outing, too. When it comes to bags, storage capacity is naturally a top priority, but if you're going to invest in one, why not also look for a bit of rarity, the kind of pleasing scarcity that means you rarely run into the same bag on the street, while still having both cuteness and coolness, something you can feel a little proud to carry. When I asked myself what kind of bag could inspire that sort of lasting attachment, the answer that came to mind was SEIL MARSCHALL.
2024.03.19 / Brand Stories
A kaftan blouse made from linen that's full of air, its texture changing pleasantly over time.
By layering an inner piece underneath, you can wear it right away—giving you a head start on bringing spring materials into your wardrobe. As the season progresses and the weather warms up, you can adjust with your choice of inner layer and continue enjoying it right through to early summer.
2024.03.13 / Brand Stories
"Square Neck T-Shirt" that feels good against bare skin. A compact fit, basic for adults.
Spring, the season we've all been waiting for, is almost here. This time, ZUTTO has created a square-neck T-shirt made from special organic cotton—one that feels great whether you layer it or wear it on its own. In early spring, when mornings and evenings are still a bit chilly, wear it with an inner layer to enjoy a layered look; once the weather warms up, wear it alone and let the T-shirt take center stage in a striped-coordinate outfit.
2024.02.21 / Brand Stories
Spring is here—introducing our original work shirt, with playful details worked into every part of the design.
An original cotton-linen wool viyella work shirt with a workwear-inspired taste has been released. Tailored from natural materials so that it pairs easily with the clothes you already wear, its expression is soft, yet the fine details true to a work shirt stir a sense of style.
2024.01.25 / Brand Stories
Comfortable enough to become a wardrobe staple. Cotton Heavy Brushed Dolman Parka
Hooded parkas are a wardrobe staple when it comes to casual wear, and this season's original cotton heavyweight brushed-back dolman parka has been finished as a piece that grown-ups can wear stylishly, too. We've updated it so that it can be enjoyed comfortably across a longer stretch of the year.
2024.01.19 / Brand Stories
【Year-Round Order Event】Baqless Catchless Earrings—So You'll Never Lose Even the Diamond Earrings You Want to Treasure for a Lifetime
Diamond earrings that feel like an amulet you wear every day. Thanks to Baqless's clutchless earring design that's hard to lose, this is a piece that can truly last a lifetime.
2024.01.14 / Brand Stories
Perfect for winter trips home or travel, the popular packable cardigan now comes in a wool version.
The packable cardigan is a perennial favorite, and each time it has come back with slightly different materials and designs. This season, a new addition joins the lineup: a packable cardigan made of 100% wool, perfect for autumn and winter wear.
2023.12.27 / Brand Stories
A beautifully A-line, stretch-friendly original skirt that also captures the supple softness of wool.
Luminary compressed wool has cleared up the usual worry about wool skirts feeling scratchy against the skin, while also achieving a stretchiness not found in typical compressed materials—resulting in this long skirt. We hope you'll choose it as a new winter wardrobe staple.
2023.12.19 / Brand Stories
This year it's "LIGHT BEIGE." A new color has arrived in STANDARD SUPPLY's exclusive limited-edition series.
In search of colors that seemed like they should have existed before but never did, we asked STANDARD SUPPLY to create a special custom order just for ZUTTO: a bag series in colors exclusive to us. This time, we pursued bright colors that make you want to carry them even in autumn and winter. The result is a lineup of bags in soft, gentle hues that bring a breath of freshness to autumn and winter outfits, which can so easily turn dark and heavy.
2023.11.27 / Brand Stories

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