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Brand Stories
A winter treat: a cable-knit sweater. A plump, cozy cardigan made of French merino wool.
Every winter, I find myself drawn to knitwear featuring carefully worked cable patterns. This stitch pattern—the one that comes to mind whenever you think "sweater"—has been familiar to us since childhood, and simply wearing it warms not just the body but the heart as well.
Warmth without the bulk. Original knit hoodie & knit pants made with wool from Hokkaido.
Our knit sewn hoodie and knit pants, made from a blend of Hokkaido wool and cotton, have arrived. This series is lightweight, warm, and offers a relaxed feel to wear.
Marking time, FHB wristwatches: a legendary vintage design for men and women alike
FHB (Effe Aitch Bee), a Swiss watch brand. Their timepieces, sometimes called "phantom watches," were designed in the 1960s but remained sealed away for many years afterward. Now, after the passage of time, this brand has been reborn in the present day, bringing genuine vintage designs with a classical atmosphere to life as products through the latest technology.
One umbrella as a mark of grown-up sophistication. Get yourself a British umbrella from FOX UMBRELLAS that will become your personal standard.
"Cherishing quality things and using them for a long time." An umbrella like the crisply rolled walking stick carried by an English gentleman is the kind of piece a grown-up would want to have on hand as a mark of good taste.
A smooth, refined texture paired with the relaxed feel of a mods coat. A wool-cashmere coat that also places real emphasis on practicality.
Wool coats pair beautifully with winter accessories like checks and fur, making them an essential part of any winter wardrobe. With this in mind, we set out to create a wool coat that feels even more comfortable to wear—one you'll instinctively reach for on your way out the door. The result is a piece with a smooth, refined texture that still carries the relaxed, easygoing air of a mods coat.
LEON FLAM Bags Loved by Aviators
LEON FLAM's bags offer a glimpse into what pilots once relied on: sturdy materials, carefully crafted parts, and practical functionality built to withstand the harsh conditions of the skies.
ZUTTO's wool innerwear. This winter, skip the synthetic fiber innerwear and rely on these instead—both the tank top and the long-sleeve tee.
Our newly arrived ZUTTO original Soft Wool Telco series was planned by a staff member who, through everyday experience, really felt that "the comfort of your inner layer matters!" Because this staff member personally struggles with itchy, scratchy fabrics, the design is packed with careful, thoughtful details. In the latter half of this article, you'll also find a roundtable discussion with our staff.
Introducing a closet essential: classic wide tuck pants.
While these wide pants are easy to wear as a casual item, styling them in a dressier way is lovely too. This time, we're introducing the ZUTTO original yarn-dyed moleskin wide tuck pants, created together with our designer.
The warmth of being wrapped in a futon. A ZUTTO original fleece-lined pullover, inspired by the kimono.
If you're planning to add to your wardrobe from here on, consider tops designed with winter and cold-weather protection in mind. The original pullover we're introducing this time features a design inspired by kimono, giving it a subtle point of interest. We hope you'll also experience the wonderful texture that our staff fell in love with.
【ZUTTO Original】An irresistibly comfortable long-sleeve T-shirt that will leave you swooning at the fit—the "Rug Warm" is also perfect for layering through the winter months.
Meet the "Rug Warm Long-Sleeve T-Shirt," with a texture so soft and melting against the skin that it's hard not to swoon over it. If you've always bought your winter inner layers out of necessity—prioritizing warmth over comfort—this is the piece we'd love for you to try.
【ZUTTO Original】A denim tuck skirt that sways in the autumn breeze.
During this comfortable time of year, ZUTTO's new denim tuck skirt is just the thing to reach for on a walk. We've packed in design details that also add to its comfortable wearing feel. It's not limited to autumn and winter—you can enjoy wearing it all year round.
【ZUTTO Original】A cotton-wool pintuck shirt that looks great worn on its own.
2021AW starts with a pintuck shirt made from a cotton-wool blend fabric. A shirt is an item that can easily come across as too formal, but this one strikes just the right balance of sweetness and coolness, making it "a piece adults will want to wear."
Gentle to children and to the earth alike. iiwan is tableware for children, made from plant-derived plastic.
These are tableware pieces made with careful attention to raw materials, designed to be easy for both children and adults to use. "Just as we choose ingredients we can trust for our food, we want tableware that touches a young child's mouth to be something we can use with the same peace of mind." This is the maker's thinking, given shape.
Comfortable clothing. BEAUMONT ORGANIC
BEAUMONT ORGANIC (ボーモント オーガニック) is an ethical fashion brand devoted to the pursuit of comfortable wear, creating relaxed, effortless clothing for everyday living.
A matching set that comes with an inner layer included—our original roomwear designed to offer relaxed comfort without feeling too loose.
"There aren't many roomwear options out there that are truly nice or just right for spending a weekend afternoon at home." This original roomwear got its start from that realization by one of our staff members. The key point isn't just that it comes with a built-in cup, but that it also comes with a cotton tank top.
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