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ZUTTO Journal

Brand Stories

A new wood-and-paper material: wooden products with a warm, striped pattern
Wooden products with striped patterns? The peculiar items from PLYWOOD laboratory have a natural, woody feel, yet the addition of vividly colored stripes gives them a pop impression as well. How are these curious interior items, which blend well into both Japanese- and Western-style spaces, actually made?
2018.07.18 / Brand Stories
Making the most of a material even designers have fallen for. An original T-shirt for spending summer with ease.
There are many factors to consider when choosing clothes, but one of the most important is the fabric itself. This summer, we chose "Cosmorama" as the fabric for our ZUTTO original wear—a material with a devoted following among top designers around the world. Focusing on its appeal, we'd like to introduce a dressy T-shirt that combines elegance with practical functionality.
2018.07.16 / Brand Stories
ZUTTO presents a summer linen dress — experience the quality of JAPAN LINEN
Linen dresses are a convenient item that lets adults wear them with a fresh, breezy feel. Given that you're taking the trouble to choose one, we wanted to introduce a piece that stands apart from the rest, from a perspective only ZUTTO can offer. With that thought as our starting point, we created a linen dress packed with careful attention to detail—the length, the way the gathers are placed, the overall silhouette, the color, the buttons—so that it can be worn with a grown-up, sophisticated air.
2018.07.12 / Brand Stories
A high-quality inner layer for grown-ups, made with an inner-wear specialist maker, that also lets you enjoy layering as a styling point
Innerwear is something we put on every day. Even if we want to be particular about it, it's not visible from the outside the way clothing is, so it's easy to end up neglecting this part of what we wear. But precisely because it touches our skin directly every day, finding something close to your ideal can become an essential ingredient of comfortable, everyday living.
2018.07.07 / Brand Stories
Simplicity taken to heart. The timeless designs of CAMPBELL COLE, makers of leather accessories.
A sincere embrace of the beauty found in simplicity, and a steady pursuit of quality unswayed by the trends of the times—this kind of attitude moves people's hearts, regardless of age or gender. Simple forms that make the most of high-quality materials, paired with meticulous attention to usability. This time, we bring you a feature on leather goods from CAMPBELL COLE of England, items that combine both beauty and functionality.
2018.07.04 / Brand Stories
Captivated by Vintage Watches That Travel Through Time: A GS/TP Brand Interview
This time, we turn our attention to the world of vintage watches. Wanting to understand more about why we're drawn to "wristwatches" in an era when smartphones can tell us the exact time, we visited the showroom of the watch brand "GS/TP" to hear their thoughts.
2018.06.17 / Brand Stories
Looks polished, yet relaxed. A cut-and-sew jacket that works across seasons.
In the midst of our busy daily lives, we unconsciously choose our fashion by thinking, "How do I want to be seen by others?" We want to wear something that looks a little put-together, without being formally dressed up. The collarless jacket introduced this time is a piece born from that very desire to enjoy fashion—an original jacket with carefully considered material and pattern, offering a relaxed fit that's comfortable to wear without looking too casual.
2018.06.16 / Brand Stories
Is it really comfortable even in summer? Putting joha's wool-blend innerwear to the test.
Wool inner layers in summer. You might worry that you'll end up sweating, but wool is actually a remarkable material—it adjusts to the season and your body temperature, providing warmth and moisture absorption as needed, and always keeping you at just the right temperature. We asked a staff member, who has deliberately started wearing joha (Yoha) wool inner layers even now, about what it actually feels like to wear.
2018.06.10 / Brand Stories
vasco×ZUTTO collaboration: an original sub bag with a vintage feel
These days, being "smart" and minimal is all the rage, with small wallets and small bags enjoying huge popularity. But have you ever set out traveling light, only to run into trouble when your belongings increased along the way? Wanting to travel as light as possible while still being prepared for the unexpected—this time, we're introducing an original sub bag that answers just that wish, born from a collaboration with vasco.
2018.05.30 / Brand Stories
Original gauze wear with a gentle feel, created together with ao—the gauze specialist—has arrived.
"What if we made gauze wear for adults that's gentle enough for even a baby to wear?" That thought became the starting point for ao, a gauze wear factory brand born from a sewing factory in Itoigawa, Niigata Prefecture. Through countless discussions and prototypes between ao, the gauze experts, and us at ZUTTO, we've created gauze wear we're truly confident in—comfortable to wear all year round.
2018.05.29 / Brand Stories
Whether worn as a set or as separates—an original brushed tenjiku (plain-knit cotton jersey) top and skirt with a light, breezy feel
We used a soft, comfortable brushed jersey (a toweling-like knit fabric) to create an original top and skirt. With the relaxed feel of loungewear yet a beautifully clean silhouette, they can be worn from early summer through early autumn.
2018.05.22 / Brand Stories
Casual, yet elegant T-shirts. Original wear that highlights supple, feminine charm
I like casual wear, but I also want to enjoy a more feminine, elegant style. To grant that slightly greedy wish, our "Heavyweight T-Shirt Series" has joined our lineup of original apparel.
2018.04.19 / Brand Stories
Silky-soft Lithuanian linen: welcome spring with LINEN TALES
Linen is a material that grows soft and supple with every wash—truly the kind of "material you'll want to use forever, one that you grow attached to." Even someone who wears a crisp white shirt outside will, upon returning home, feel the warmth of linen against their skin, breathe a sigh of relief, and close their eyes. For those of us living in the busy modern world, we'd like to introduce LINEN TALES, a brand brimming with the kind of charm that makes you think, "I can't do without this."
2018.04.15 / Brand Stories
For those who love their "everyday life." TAMPICO's unpretentious bag you can just toss things into and use.
An easygoing, everyday kind of bag you can use for years, yet with a simple beauty all its own—TAMPICO bags are infused with just this kind of French aesthetic. What draws us to them, and where do these roots lie? This time, we spoke with Yoshikawa-san and Iwasa-san of Stamps, the official Japanese distributor of TAMPICO, to explore the appeal of TAMPICO bags.
2018.03.29 / Brand Stories
# There's a Reason Behind a Good Shirt: An Interview with the "ORIAN" Brand
ORIAN is a dress shirt maker founded in a region of Italy known for its thriving dress-wear production. Wanting to understand why a good shirt feels so comfortable to wear, we visited ORIAN's showroom. As we listened to their story, we came to realize once again that the appeal of ORIAN—a brand that began with dress shirts—is woven into every detail of the shirt itself.
2018.03.15 / Brand Stories

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