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ZUTTO Journal

Brand Stories

One More Layer for Grown-Ups: A Modern-Patterned Cashmere Scarf to Rescue Your Winter Wardrobe from a Rut
Coats, knits, and bottoms are often subject to changing trends, but a cashmere muffler you buy in the depths of winter can still be worn with love the following winter, and the winter after that, for years to come.
2019.01.19 / Brand Stories
L-shaped luxury for your feet. The secret behind rasox's stress-free socks
As the weather turns cooler, we find ourselves reaching for socks more often. Whether it's the cotton pairs we wear all year round or the wool-blend ones we've just taken out of seasonal storage, a closer look often reveals worn-through toes and heels, or elastic cuffs that have lost their snugness. This time, we're featuring rasox, a long-selling brand here at ZUTTO. We take a closer look at the comfort that has so many people hooked after just one wear.
2018.11.26 / Brand Stories
# Everyday-friendly sizes: ARATA's Baby Washi Pearl accessories
ARATA is a Kyoto brand that creates accessories making the most of washi (Japanese paper)'s warm texture and light weight, and washi pearls are among their creations. Though understated, they carry a distinctive presence all their own, and compared to jewel pearls, they're a material you can wear more casually. This time, in the hope of making these washi pearls into a design that's even easier to use in everyday life, we asked ARATA to develop a special, smaller version of the washi pearl exclusively for us.
2018.11.22 / Brand Stories
Handbags and waist pouches to carry lightly and casually. Autumn/winter bags made with A&C's lightweight horse leather
During autumn and winter, when layered clothing and cold-weather accessories tend to weigh you down, we asked ARTS&CRAFTS to make a bag that would at least be light and easy to carry. This special order was designed around the concept of "traveling light, feeling free." What resulted are two items: a "handbag" and a "waist pouch." Each takes advantage of the lightness of horse leather, resulting in compact, easy-to-carry pieces.
2018.10.25 / Brand Stories
For your first scarf: an "easy-to-coordinate" scarf made from hatsutoki's double-face fabric
Many people are drawn to scarves with beautiful colors and patterns, but hesitate to actually work them into their outfits, worried they might look too flashy. With this in mind, we asked hatsutoki, a maker working with Banshu-ori (a textile tradition from the Banshu region), to create a special-order solid-colored scarf that's easy to wear as your "first scarf." In this feature, we introduce ways to incorporate this special-order stole, made from hatsutoki's fabric—solid in color yet distinctive in material, with a beautiful depth of hue—into your everyday styling.
2018.09.27 / Brand Stories
The Tough, Classic, Practical Vacuum Bottles and Mugs of the STANLEY
ランチの帰りに、午後からの英気を養うためのホットコーヒー。頑張った1日の終わりにクリームのたっぷり乗ったホットココア。ゴミが出るのが気になるので、マイボトルでテイクアウトしたは良いものの、バッグに入れるのには漏れてしまわないか心配ですよね。漏れる心配も少なく、見た目もスマートな、STANLEY(スタンレー)のサーマルウエアが素敵です。
2018.08.30 / Brand Stories
HARIO Lampwork Factory's glass bracelets, necklaces, and hair ties—playing a cool, refreshing note in the last days of summer
There's something delicate about glass motifs—the kind you want to handle with care so they don't break. This time, we asked HARIO Lampwork Factory (ハリオ・ランプワーク・ファクトリー), a maker beloved among ZUTTO customers, to create hair ties and bracelets exclusively for ZUTTO, and we're excited to introduce them here.
2018.08.24 / Brand Stories
アクセサリーのように身につける、腕時計。はなもっこの小ぶりケース+選べるベルト
Hanamokko is the watch brand handmade in Kanazawa city of Ishikawa Prefecture, Japan. Using mineral pigments, the watches have absolute beauty that Japan has inherited for over centuries.
2018.08.08 / Brand Stories
Technique Experience Laboratory #4: Edo Kiriko (traditional cut glass) — The Beauty of Glass Revealed through Transparency and Patterns
This time, we visited Mitsuwa Glass Art, a workshop where Edo kiriko (traditional cut glass) is born, to observe the production process of Edo kiriko—and even try our hand at it ourselves. Glass products tend to carry an image of fragility, but the process of applying such precise, delicate cutting completely overturned our preconceived notions about glass.
2018.08.06 / Brand Stories
The Shoehorn — An Essential Item for Keeping Your Favorite Shoes Beautiful for Years to Come
Shoes are among the items that draw the most attention from those around us in everyday life. They're also one of the things that get dirty most easily, yet compared to clothing—which we can wash every day—the frequency of care they receive inevitably ends up being much lower. To keep your shoes in the best possible condition, it's not just about proper care; it's equally important to avoid putting unnecessary strain on them every time you put them on or take them off. This is exactly where a shoehorn becomes indispensable.
2018.08.04 / Brand Stories
Soap to keep summer skin moisturized. Rethinking your approach to heat and UV protection with Savonnière.
This time, we're introducing the summer skincare proposed by SAVONNIÈRE, a brand born in the Provence region of France. Along with an interview, we'll explore a skincare approach that discerns what truly matters and what the skin really needs, guiding it toward healthy, vibrant skin.
2018.08.02 / Brand Stories
As light and soft as if wrapped in air—living with gauze
Bedding, towels, and baby items are things you wash every time they get sweaty. What you want to choose is a material that "absorbs sweat well and dries quickly after washing." Kyowazarashi mensha (Kyoto-bleached cotton gauze) gauze has excellent water absorption and quick-drying properties, along with a softness that feels as light as air.
2018.07.28 / Brand Stories
A RENmini bag and wallet you'll want to start carrying this summer—choose the special-order gray to add a crisp, polished touch to your look.
As a grounding touch for summer fashion—where colorful accessories and other spice-like accent pieces tend to take center stage—we commissioned REN to create a special line of mini leather bags. Made with a new goat leather, three items have arrived that achieve both presence and a sense of lightness: a drawstring pouch bag, a gamaguchi (clasp-frame) bag, and a mini wallet.
2018.07.27 / Brand Stories
Why You'll Want to Reach for It Every Day: A Custom-Order Denim Skirt Born in Kojima, the Textile Town
FOB FACTORY (エフオービー ファクトリー) is a denim brand that keeps making products designed to reveal their true value only after years of wear. This time, as a special order item, we used the brand's ever-popular 【RELAX DENIM】 to rework its classic denim skirt into a version with a more comfortable, relaxed feel.
2018.07.23 / Brand Stories
Banshu-ori (Banshu weaving) at its most sophisticated: a rain-motif dobby skirt and a double-face dress
Strong sunlight, and greens deepening all around. Water shimmering in the light, with an occasional breeze drifting through. As temperatures climb higher and higher, this is the season when you can't help but feel things building toward their peak—and for this time of year, we'd like to recommend an original line of clothing born from a collaboration between hatsutoki, a Banshu-ori (a traditional yarn-dyed textile) brand based in Nishiwaki City, Hyogo Prefecture, and ZUTTO. These pieces, woven from Banshu-ori, are full of the richness of nature.
2018.07.20 / Brand Stories

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