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ZUTTO Journal

Brand Stories

Yoryu (lightweight crepe-textured cotton) fabric that sways with a cool, refreshing look. A cotton crepe shirt to reach for in the season when humidity starts to bother you.
As the season starts turning humid, now is the perfect time to recommend our new early-summer release, the "Cotton Crepe Shirt." Beyond simple comfort, we designed it with an eye toward giving a cool, refreshing impression to those who see it as well. The result is a shirt that lets you stay cool and comfortable while still enjoying a stylish look.
2021.06.15 / Brand Stories
A delicacy you won't find in unisex T-shirts: the original Supima tenjiku (plain jersey knit) double-sleeve slit T-shirt
Thanks to its fabric and pattern, the Original Supima Tenjiku Double-Sleeve Slit T-Shirt skims the silhouette just enough to flatter, creating a delicate drape that an oversized, unisex-sized T-shirt simply can't achieve. This might be exactly the kind of T-shirt where you only truly understand its appeal once you've put it on.
2021.06.05 / Brand Stories
ZIKICO is a line of cutlery made from zirconia, a mineral, designed so it never alters the taste of your food.
ZIKICO's cutlery is made using the mineral zirconia, and it doesn't alter the taste of the food you eat with it.
2021.06.03 / Brand Stories
The Silo Premium Nudy Tenjiku Five-Sleeve Mock Neck T-Shirt—a grown-up tee that fits naturally into more polished, dressed-up styles.
T-shirts—the kind of staple piece you want to find as summer approaches. When you think of a T-shirt, you probably picture something casual, worn with denim pants and the like. But this time, ZUTTO has made a T-shirt for grown-ups, one that lets you dress it up neatly. Lately, we've been seeing more and more oversized casual T-shirts, but this piece is something different: cut to fit just right, it lets you enjoy an air of elegance as well.
2021.04.29 / Brand Stories
Everyday Elegance Made with Cut-and-Sew Fabric: Exploring the Siro Ultima Tenjiku (jersey knit) Paneled Flare Skirt
This time, we bring you an original panelled skirt that mixes together the "best parts" of various types of skirts. Paired with a simple T-shirt, it becomes the elegant star of the outfit; worn with an oversized top, it plays the supporting role that keeps your whole look neat and put-together. Its defining features are the lightness of the cut-and-sew fabric and the beautifully balanced paneling, resulting in a silhouette that feels fresh—the kind you'd expect to have seen before, but haven't.
2021.04.24 / Brand Stories
Redecorate to suit your mood with Kvadrat curtains. Kvadrat's Ready Made Curtain can be installed in no time.
KVADRAT curtains let you redecorate to match your mood. Ready Made Curtain is a DIY curtain set made up of three parts: a rail (cord), fabric, and clips. Simply attach the dedicated clips to the fabric and hook them onto the cord to install—it's as simple as that.
2021.04.19 / Brand Stories
A practical interior item that transforms a room's impression with just one piece: HEYMAT rugs (mats)
HEYMAT (Heymat) was born from Norway's traditional lifestyle of removing shoes indoors. The brand was created by a manufacturer specializing in the production and leasing of commercial mats, together with the husband-and-wife team of Sonja and Djønne, who bring deep expertise in interior and design work, and was launched in 2016 as a brand devoted entirely to rugs.
2021.02.26 / Brand Stories
The all-weather wear we truly want to wear right now
F/ACSION (Faction) is a brand of rainwear made by a factory renowned worldwide as a rainwear manufacturer. Having lived alongside the rain and made rain gear for over 100 years, this maker brings a level of craftsmanship that only such long experience can achieve—resulting in garments with high functionality for rainy days, paired with an urban design that, true to the brand's name, makes you want to reach for it no matter what the weather.
2021.02.01 / Brand Stories
Why Joshua Ellis mufflers are chosen: the beauty born of careful craftsmanship
Joshua Ellis is a brand whose fashion sense and elegance are striking enough to become the centerpiece of any outfit, elevating your look to a whole new level. Here, we introduce the craftsmanship and appeal behind these mufflers that have caught the attention of stylish women everywhere.
2021.01.31 / Brand Stories
DUFA watches that carry on the spirit of the Bauhaus: sturdy, unpretentious pieces true to German craftsmanship.
DUFA (Dufa) is the brand of a long-established watchmaker dating back to 1864. Its watchmaking carries on the philosophy of "functionalism and rationalism" championed by the Bauhaus, the comprehensive art school that once existed in Germany and continues to influence architecture and design to this day. These are watches that let you feel a deep respect for solid, unpretentious craftsmanship—simple in form, yet with design that becomes function.
2020.07.26 / Brand Stories
# Getting to Know walsh: The Serious, Lightweight Sneakers That Supported the Feet of Track Athletes
Sneakers are a wardrobe staple, so familiar that we barely think twice about them—yet when it comes to style, they can be surprisingly tricky to choose. Safe white, safe black, or something bold and flashy: in the end, maybe the best approach is to pick a pair that won't blend in with everyone else's and wear them your own way. Here, we offer sneakers so light you'll forget you have them on, good enough for the feet of track athletes.
2020.04.11 / Brand Stories
Bring the lightness of spring to your bag—SUNSET CRAFTSMAN, where Japanese materials and paintwork shine.
Light and elegant—that's the impression brought to life by a canvas bag made at a workshop in Okayama. We're pleased to introduce a bag series from SUNSET CRAFTSMAN CO., crafted with Japanese-made materials and finished with meticulous care every step of the way.
2020.03.21 / Brand Stories
The Reason to Choose Gauze for Comfortable Pajamas
Getting a good night's sleep has a direct impact on how satisfied you feel with your daily life, and how comfortable your pajamas are plays a big part in that. Now, the gauze pajamas made from kyowazarashi mensha (Kyoto-bleached cotton gauze) are available in a kusakizome (plant-dyed) version.
2020.03.19 / Brand Stories
Keeping the durable, fully sewn (honnui) construction of a traditional zabuton (floor cushion), we've created a honnui "kozabu" cushion that also suits life with a sofa.
Ponpindo, a studio that applies an Edo-katazome (a traditional Edo-era resist-dyeing technique) arrangement to their omamori pouches and zabuton cushions, has sent us their "hon-nui koza-bu cushion." Based on the hon-nui koza-bu (small zabuton cushion) that we also carry at ZUTTO, they reworked its Japanese-style design into a Western-style look that fits well with modern living, and had it made especially for us.
2020.03.01 / Brand Stories
What Makes Cotton Gentle on the Skin? Handspun Cotton and Gara-bo (a traditional Japanese spinning method) That Bring Out the Fullest Texture, Pursued Continuously by Masuhisa Senshoku Kenkyujo
In this dry season, seeing how sensitive my skin has become, I'm reminded of something: only I can choose what's truly good for my own skin and body. When I think about "fabric and skin"—how the things we wear directly affect us—it seems to lead back to cotton, a plant-based natural fiber that's the gentlest of all on the skin. This time, we've picked out items made from gara-bo yarn (a soft, low-twist cotton yarn spun on traditional gara spinning machines) and hand-spun yarn by Masuku Senshoku Kenkyujo, a maker known as a refuge for people with sensitive skin, including those with atopic dermatitis.
2020.01.25 / Brand Stories

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