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ZUTTO Journal

Brand Stories

**A flared skirt in ZUTTO's original design—light and softly flared, in a material and length you can wear year-round.**
If you're picking up new clothes at this time of year, we recommend something that works both in midsummer and into early autumn. The newly released Platt Air-in Cotton Flare Skirt is perfect for the coming season, with its light, airy texture and rich, deep colors that carry a hint of autumn. It's a handy piece for that in-between time of year when deciding what to wear can be tricky.
2022.07.24 / Brand Stories
【ZUTTO Original】A seven-sleeve tuck T-shirt made from especially rare cotton, with the elegance of a blouse.
Clothing that doesn't force you to chase trends, letting you always be yourself. Having a single unpretentious, quality piece that blends naturally into everyday life makes the change of seasons feel a little easier to face. For those who have arrived at the wish to "enjoy fashion more effortlessly," we'd like to introduce the Asha Organic Cotton Three-Quarter Sleeve Tuck T-Shirt.
2022.07.15 / Brand Stories
A sense of ease that even sleeveless-shirt beginners can wear with confidence. An Ultima cotton sleeveless pullover with gathers and tucks that let it drape softly.
This original sleeveless pullover is designed to be easy to wear, even for those who haven't chosen sleeveless styles before. Its softly gentle silhouette resembles a blouse, and combined with the elegant fabric, it's a piece that looks beautiful from every angle—front, side, and back.
2022.06.07 / Brand Stories
A gently voluminous, pull-on skirt made for grown-up wearers. Finished in suit fabric for an elegant touch.
The suspender skirt (tsuri sukāto) created by ZUTTO is a skirt for grown-ups, designed to be more charming than a plain skirt and to make pairing it with tops even more enjoyable. We pursued details that are both lovely and refined—generous tucks pinched from ample fabric, and a silhouette with volume and a three-dimensional feel—while also paying the utmost attention to the choice of materials.
2022.05.31 / Brand Stories
Knirps: Folding Umbrellas Born in Germany. How to Find the Size and Features That Suit You
Knirps is a brand of folding umbrellas made to be remarkably light and compact. They also offer excellent strength and wind resistance, all while remaining fashionable. These folding umbrellas, cherished around the world for nearly 100 years, are designed with features that allow them to be used for a long time.
2022.05.18 / Brand Stories
Cool, refreshing, and comfortable to wear—ZUTTO's cotton camisoles have arrived.
This original camisole was created with comfort as the ultimate goal, drawing on feedback and comments from our customers to address as many of those "little things that bother you" while wearing it as possible—all in pursuit of "innerwear you can feel comfortable in." We took great care in every detail, from the choice of fabric to the stitching and even the tags.
2022.05.07 / Brand Stories
【ZUTTO Original】A Light Long Gilet That Sways as You Walk
Adding a long gilet to your wardrobe opens up the pleasure of wearing your favorite everyday clothes for longer, arranged in new ways. Whether you're someone who loves fashion or someone who reaches for a T-shirt every summer without fail, why not broaden your style horizons with a long gilet?
2022.04.29 / Brand Stories
MAITO×ZUTTO Natural Dye T-Shirts, Wearing Flowers and Herbs
A project came to life in which ZUTTO-made T-shirts were dyed by MAITO, an expert in plant-based dyeing, using natural materials such as sunflower and indigo. We'll also be reporting on what the actual dyeing process looked like. Wrap yourself in plants, and spend spring and summer feeling as bright and refreshed as your T-shirt.
2022.04.24 / Brand Stories
ZUTTO's gauze shirt blouse, tailored with three-dimensional cutting to show off its silhouette.
As spring gives way to summer, ZUTTO's proposal for this season is a gauze shirt blouse with classic details. While retaining the gentle wearing feel and soft texture unique to gauze, it's a piece that lets you enjoy fashion from an angle slightly different from the usual natural image.
2022.04.22 / Brand Stories
160 Years of History and the Warmth of "Copperplate Transfer": Burleigh's Tableware
This factory specializes in creating tableware essential to British tea-drinking culture, using the traditional technique of "copperplate transfer printing."
2022.04.01 / Brand Stories
American-born jeans that are honest and unpretentious — made for working people.
Texas Jeans is a jeans maker founded in 1976, and it remains a rare factory that continues to insist on American-made production even now, when most brands have shifted their manufacturing to Asia.
2022.03.29 / Brand Stories
The awkward points of a slim skirt, solved—a standout skirt made by combining two different materials.
A slim skirt can make you look sleek and beautiful, but it can also be unforgiving when it comes to your figure. Even when you come across one you love, you may have often given up on it, thinking it just wouldn't suit you. This time, ZUTTO has created a military skirt that covers for that very drawback. With a fresh design that combines two different materials, it's set to become a star piece for spring and summer.
2022.02.21 / Brand Stories
The story of a rug worth keeping for a lifetime, crafted by a carpet artisan in Yonezawa, Yamagata Prefecture.
These days, "lifestyle" has become something people pay close attention to, and the world has shifted away from mass production and mass consumption toward a new ideal of beauty: facing a single object, choosing only what you truly love, and using it for years to come. The maker we're introducing this time, Yonezawa Dantsu / Takizawa Kobo, is a carpet workshop in Yonezawa City, Yamagata Prefecture, where craftsmen pour their time and skill without reserve into creating rugs meant to last a lifetime.
2022.02.16 / Brand Stories
About the Japan-made blankets from undyed+
undyed, a brand that has long focused on craftsmanship in Tibet and Nepal, has now brought out a blanket (wool blanket) made in Japan. Here's an introduction to this everyday item—one whose quality you'll want to see and feel for yourself, and the last addition to join our lineup this winter—an item you'll want to keep using for years to come.
2022.02.10 / Brand Stories
Relaxed wear you can dress up or down, on and off duty. The ZUTTO waist-tie brushed-back jersey dress.
We made an easy, comfortable one-piece dress from sweatshirt fabric—the kind of dress that instantly solves any "what should I wear today" dilemma, and one you can wear relaxed, without any tight, constricting feel, no matter the season. Taking a casual French terry (brushed-back jersey) dress as our base, we added a little extra: a gently cinched waist that flatters your silhouette, creating a relaxed dress you can wear out and about as well.
2021.12.23 / Brand Stories

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