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ZUTTO Journal

Brand Stories

Elegant meets casual—a collarless raglan coat in a vivid check pattern that makes dressing for winter even more enjoyable
In the depths of winter, as the weather turns colder, our clothing choices tend to mirror the mood of the season, drifting toward monotone shades. All the more reason, then, to choose an outer layer in a bright color or pattern—doesn't that make dressing for winter feel a little more fun? ZUTTO's new coat is a collarless design featuring a classic, vivid check pattern. It's a piece that lets you dress casually and with ease, while still looking effortlessly refined.
2022.10.30 / Brand Stories
A timeless stole from a small village in Portugal: My journey to find my first Manticas
Manteigas is a small village nestled in the mountains of the Serra da Estrela range in South America, Portugal. The stole we're introducing this time has traveled all the way here from that distant place to Japan. Woven with traditional techniques in this village—said to be the "birthplace of the manta (a traditional Portuguese woven blanket or shawl)"—this stole is a rustic, unpretentious piece that carries the same thrill you might feel upon a chance encounter while traveling.
2022.10.27 / Brand Stories
Choosing Japan Blue Denim That Fits Your Personality
Kojima is a town world-renowned as a center of denim production. Japan Blue, a company that keeps making unconventional denim using traditional manufacturing methods, offers two brands—SETTO and URVIN—and here we compare their denim pants. You might just find that fateful pair of jeans that perfectly matches your personality.
2022.10.26 / Brand Stories
A Single Pin1876 Cashmere Stole That Brings You Happiness
PIN1876, which pursues an elegant style based on the concept of "lightness and delicacy like air," is appealing not only for its functionality—delicacy, lightness, warmth—but also for the way it pursues trends with a keen sensitivity.
2022.10.24 / Brand Stories
The ZUTTO wool tank top, versatile enough for any occasion, has been renewed.
ZUTTO's wool tank top, made with high-quality wool that won't feel scratchy even for those with sensitive skin, has been renewed. Let us introduce the Super100's wool tenjiku (plain-knit jersey) tank top, so comfortable to wear that it suits any occasion, all year round.
2022.10.18 / Brand Stories
Nordic textiles you can use anywhere in the house. BRITA SWEDEN blankets—light despite being wool, warm despite being cotton.
Cold weather that makes you want to stay cozy indoors calls for a Scandinavian blanket that brings together lovely design, warmth, and ease of use, all in one.
2022.10.17 / Brand Stories
A V-neck that broadens your styling options—an adult pullover in soft, plush brushed-back fabric
When I think about why autumn and winter make me want to dress up, I suspect it's because of how enjoyable layering can be. This time, we're featuring a V-neck pullover that expands your layering possibilities. With its deep V-neck, it's a piece that lets you enjoy not only layering but also choosing accessories to go with it.
2022.10.13 / Brand Stories
PATRICK STEPHAN's tofu bag has been brought back in a limited quantity. We also had them create a specially ordered gray version.
PATRICK STEPHAN is a brand born from the collaboration between a French designer and a leather factory in Tokyo's shitamachi (old downtown district). We asked them to bring back tofu, a popular leather shoulder bag from the brand, in a limited quantity—with an additional custom color added just for this revival. This feature also includes an interview with the two craftspeople who handle the making of every PATRICK STEPHAN product.
2022.10.05 / Brand Stories
Born in Nara, TOUN's sneakers. A hybrid shoe of leather shoes and sneakers, packed with 70 years of know-how.
TOUN sneakers were born from a long-established leather shoe maker in Nara. Here, we introduce the background of the craftsmanship that TOUN values, along with the secrets behind its comfortable fit and outstanding durability.
2022.09.29 / Brand Stories
SHOKAY "Reforestation Program on the Tibetan Plateau"
SHOKAY has launched a greening project on the Tibetan Plateau, where desertification has become a serious problem due to the effects of climate warming.
2022.09.28 / Brand Stories
A stylish, grown-up way of dressing. We asked the designer about the details behind the motorcycle coat that's drawing attention right now.
This time we're featuring ZUTTO's "Ventile Gabardine Motorcycle Coat." Combining the clean impression of a trench coat with the coolness of a military coat, this motorcycle coat was designed based on the coats worn by the French army's motorcycle units. We spoke directly with the designer about this motorcycle coat.
2022.09.23 / Brand Stories
Raglan-sleeve shirts and café pants made from lightweight, thin denim—perfect for the changing of the seasons.
Denim tends to have a reputation for being heavy and stiff, and breaking it in to soften it up is certainly part of the fun of wearing it—but there's no denying that it can feel a bit restrictive at first. This time, we chose a lightweight 6oz denim fabric, resulting in a piece of clothing that's comfortable to wear right away while still letting you enjoy how it changes over time.
2022.09.15 / Brand Stories
Autumn is in the air, and the ZUTTO block check shirts have arrived.
This autumn, an authentic check pattern is just what we want to add to our wardrobe. Precisely because a check shirt is such a wardrobe staple, attention to detail is essential. This time, a staff member who got to try it on ahead of release shares the highlights of ZUTTO's new long-sleeve shirt.
2022.08.12 / Brand Stories
Delicate and beautiful — hyakushiki's urushi (Japanese lacquer) and glass.
hyakushiki (百色) was born from Maruka Kosaka Shikkiten, a lacquerware studio founded in 1945. With the wish to elevate "urushi" (Japanese lacquer) and glass—materials said to be a poor match that easily peel apart—into something enjoyable and easy to use, a wonderful new pair of earrings has come to life.
2022.08.07 / Brand Stories
The bellroy LITE series adds "lightness" to bellroy's functionality. These bags can be used stress-free for commuting, travel, or as a mother's bag.
From bellroy—known for pursuing high functionality and ease of use through thoughtful materials and construction—a new "Light Series" has joined the lineup. This time, our staff will introduce the standout points of each bag. Perfect for travel, events, or your daily commute or school run, these are bags that, once you start using them, you won't want to put down.
2022.07.28 / Brand Stories

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